The results reveal that the majority of the students use social media for political awareness and information. We used Qualtrics software to distribute our survey among students for data-collection purposes. We conducted an online survey of ( N = 200) male and female undergraduate and graduate students from the University of Narowal, Pakistan. In addition, this study also sheds light on the relationship between political activities and political awareness. This study investigates how online political activities impact political efficacy and real-life political participation among university students in rural Pakistan. Many argue that social media stimulates online and offline political participation. Over the last decade, extensive literature has been published regarding social media effects on real-life political participation.
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